How to use Yoast SEO on WordPress?
Let Us Start This By Knowing What Does Yoast Do?
It is an SEO plugin. What a plugin is? It is a tool that enhances the operations of WordPress beautifully. WordPress on its own has a lot of features but a plugin can give power to the user to do whatever they can think of.
What Is The Main Aim Of The Plugin Is?
It enhances our metadata and titles. What is metadata? Meta Description is the data or the text present below the link of the website. This description tells the user or the consumer about what is contained in the content. It gives the user a rough idea if they will or will not find a satisfactory answer to their question.
What Is The Title?
The title is the heading of our content. This also simply tells the search engine what our content is about. This helps Google to sort our websites and rank them according to the consumer’s need.
Is Yoast Necessary?
Yoast is a very popular plugin and the best amongst all present by now. It is very necessary if you want the best and optimized outputs.
Why Yoast Is Necessary?
Yoast is a plugin that enables us to make changes or to even write the metadata or the title tag of every page on our own.
If Yoast is not present what happens? If Yoast is not present the website on which we are working might upload the metadata and the title on its own. Which is not nice for your website.
If your website chooses metadata, it is no different from the text provided in the text. It won't possibly sum up the entire context. It may also choose some inappropriate title for your website which later on can prove to be a very wrong SEO technique.
We also know that Google ranks a website on the basis of its meta description and title also. As these are the things that justify what is present in our content. This makes it very important we keep in mind the use of these plugins while doing any SEO strategy. Google ranking is very important and this is something that gives us real-time knowledge of our performance and our drawbacks. So, there is no chance we take it in a fun way.
If you are using the Google search console which is a rank checker tool, it enables you to import information by clicking on getting Google Authorization Code and then entering the code here.
Yoast also gives a complete XML Sitemap. This XML lists all the URLs used by your website. this is a roadmap to your entire site. we can reach any part of the website by just clicking on what we want from the contents displayed. This also helps the search engine in identifying the website better. This also marks a user-friendly interface.
Yoast provides this amazing option of Focus keywords- it enables us to make a proper search of what people are searching for. Then you can enter the resulting keyword in the keyword phrase option and Yoast will give you the results of your keyword search that is, it will tell the positive points your content has that matches with the keyword and also tells about the drawbacks of the content according to the keyword. We can also edit our content if we want to make it suitable.
Remember this has little to do with the ranking of your website according to Google.
I hope you found this content by SEO Training, Digital Marketing Course helpful. We will soon update more information on a related matter.